Like, there was this whole to-do because when you think IMAX you think giant screen, right? Well IMAX is licensing out their projectors and moving seats back a few feet and keeping the screen the same size, and is saying that's the 'IMAX experience' and charging extra $ for it. So basically you're paying extra money for a quality projector (which might be worth it - I've never seen a showing so I can't say for sure.)