Because I am contrary, excessive, sloppy enthusiasm for a show makes me NOT want to watch it. It makes no sense, but if pimping lacks dignity, I will probably not even give something a go. A well-written paragraph by someone whose taste I trust goes MUCH further than picspam and exclamation points. (And maybe it's just me, but I don't care about picspam unless it's a show I watch.)

But I'm totally ambivalent about the whole idea of pimping shows, anyway. I will certainly say good things about a show or recommend it, but past a certain point, if someone doesn't want to watch a show I think is wonderful, then I can't sit down and hold their eyelids open. ALSO, I can get a little snobbish about it: for instance, I may talk about XF incessantly, but I never try to make people watch it, because I feel like, if you are awesome enough to deserve that show, you can find it on your own.

Wow, I'm really cranky about these things, apparently!