The first time I did it my (extremely experienced) best friend and (moderately experienced) had to do it for me, and I still almost wussed out. I don't know, there's also a part of me that wants to do blonde (I... guess I like experimentation?) but I would never do that on my own, bleach is scary. But god yes it is expensive. Blarf.
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But yes, yes, yes. We are in good company.